![]() That potential favoritism can come in varied forms, including in Amazon search results, with prime placement on competitor brands’ product pages, and even right at checkout when an Amazon customer is ready to buy an item from a non-Amazon brand. The holiday promotions come at a time when politicians, regulators, and even Amazon’s own sellers are increasingly scrutinizing whether the e-commerce giant favors its own products over those made or sold by other merchants on its platform. Amazon’s Black Friday deals also predominately featured Amazon’s own brands ahead of others, according to an analysis by Quartz. An Amazon spokesperson told Recode that after those first five deals, Amazon did promote items made by other companies, and that Alexa-enabled non-Echo devices returned deals in their first five responses that included non-Amazon-owned items.īut the initial Alexa responses are just another sign of Amazon’s aggressiveness in promoting its own brands, whether they are gadgets like the Echo family of smart speaker products and Ring doorbells or apparel lines like Goodthreads. On Monday, asking an Amazon Echo for the “best Cyber Monday deals” returned five straight responses from smart assistant Alexa that promoted products owned by Amazon:Īmazon acquired Blink, a maker of security cameras, in 2017 it purchased Ring, the maker of video doorbells, in 2018. Turns out it was also a day for Amazon to promote its own brands over all others. ![]() Cyber Monday was the biggest shopping day in Amazon’s history. ![]()
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